Healthcare Professional Research
Using the OMR Globus Healthcare in-house panel, we conduct fieldwork with a full range of healthcare professionals, including hospital and office based physicians, specialists, GPs, nurses, dentists, vets, pharmacists, admins and many other key roles. Our geographic coverage focuses on Canada, the USA, UK, Germany, France, Italy and Spain plus other selected countries in Europe utilising our proprietary panels and in house capabilities. In addition to our core countries, we cover Asia, the Far East and LATAM through our smaller panels and in house capabilities utilising our network of strategic partners. In fact we have conducted fieldwork in most researchable countries around the world with proven success.
Our teams work in close partnership with our clients to clarify their requirements to identify clear objectives and deliver clear, actionable insights.
We have a strong portfolio of quantitative and qualitative techniques to meet the market needs:
Tracking studies and patient chart studies to better inform business intelligence and decision making.
Full service or sample only, we conduct both quantitative fieldwork and qualitative recruiting on a global level.
Tracking helps monitor the performance of the brand. Tracking compliments other data sources (sales, IMS etc) to determine whether a brand is on its way to meeting the objectives detailed in the brand plan.
Listening to your customers helps you stay ahead of your competitors, develop new products and services and 'tune in' to the ill-met and unmet needs of the healthcare industry. Recruiting and managing an expert community allows you to get real-time insight from key professionals in your selected area. It can help to develop and market new products, provide better user experience and engage your audience.
Short studies that take up to 5 minutes and results within 24-78 hours. Get online access to streaming, real-time results. Build a regular dialogue with end users. Enhance brand awareness and improve brand image. Single or multi-country studies across a wide range of respondents. Small or large sample sizes are possible.
The OMR Globus Physician Omnibus is a monthly online questionnaire, made of multiple customer questions, checking 1,000 regionally representative healthcare specialists opinion in a cost effective controlled environment.
An Omnibus is a scalable multiple client buy-in survey OMR Globus carries out each month with a skilled team of experienced market researchers and operations staff. Taking part in our Omnibus study means you will be charged per question you add to the survey. It gives you the opportunity to track perceptions over time through commissioning multiple waves.
All our panel members are validated on a regular basis to assure that all respondents are practicing doctors and legitimate healthcare professionals.
Taking part in the OMR Globus Physician Omnibus enables you to make business decisions within a timescale normally associated with 200 rather than 1000 giving a much stronger validation to decision making.